3 indulges in some trumpet blowing following reports of BT Movio’s closure.

The UK operator is keen to big up its own mobile TV and video services in the wake of BT’s announcement last week that its Movio DAB-IP based broadcast mobile TV service – which is live with Virgin Mobile – is to close.

3 isn’t quite brave enough to say just how many people are using its mobile TV services (other than 3.9 million of its customers could if they wanted to), but it did release the following some tidbits. Specifically, 3 UK says its customers have:

• Downloaded more than a million reality TV clips in the last year.
• Downloaded over a million SeeMeTV clips every month, with £100,000 being made by budding directors in the process.
• Last summer watched World Cup TV on their mobiles nearly 4 million times.

Among the live streamed channels 3 offers are BBC1, BBC3 and ITV1, with access starting at 49p a day. Its also allows customers to access TV from their set-top’s with  a Slingbox app.